Preventing Elder Abuse


Elder and dependent adult abuse is a serious problem in our community. In 2018, Shasta County Adult Protective Services received 3,301 allegations of abuse including 350 allegations for psychological/mental abuse, 528 financial abuse and 1658 for self neglect.  Self neglect cases have increase 48% since 2017.

June is Elder and Dependent Adult Abuse Awareness Month. To raise awareness of the signs of abuse, ShiningCare, Shasta County HHSA, Shasta County District Attorney’s Office, Redding Police Department and PSA2: Area Agency on Aging have come together to form Shasta County Elder Abuse Prevention Committee.  The SCEAPC ha collaborated to produce a week of events that will be both fun and informative for everyone.

Event Listing for June 2019  -see below

The following six types of maltreatment occur among persons over the age of 60.

  • Physical Abuse
  • Sexual Abuse
  • Mental Abuse
  • Neglect/Self neglect
  • Abandonment
  • Financial Abuse

Download “Don’t Miss the Signs” Flyer providing further details on the six

                           June Elder Abuse Awareness Month 2019 Events


Flag displays June 3-21st: The following locations will  bloom with over 3300 tiny purple flags, symbolizing the number of reported cases of elder abuse in Shasta County last year. The flag planting is part of the  Elder Abuse Prevention Month for June.

Purple flags will be displayed in Anderson River Park from June 3-7, on the Shasta Lake- Tri Counties Bank from June 17-21st and on the Redding City Hall Rotunda from June 10-14. Sundial Bridge June 15th 5:30-8:30 pm and Burney Prespbyterian Church from June 17-21 and Shingletown Medical Center.


May 27-June-13th -Food driveCollection barrels for non-perishable foods will be distributed throughout the county and will be available from June 4-15. Locations include:

   All donations will go to Connected Living Food Bank


June 4th-Proclamations: On June 4, the Shasta County Board of Supervisors, the Anderson City Council, the Redding City Council and the Shasta Lake City Council will declare June 16 Elder and Dependent Adult Abuse Awareness Day. The Board of Supervisors meets at 9 a.m. and all city council meetings meet at 6 p.m.


2019 Food Drive Flyer June 4th Blood drive: District Attorney’s office has coordinated a blood drive with BloodSource.

Location: “The Park” Food Truck Hub: 552 Placer St, Redding, CA 96001

Time: 10 a.m. to 1 p.m. on June 4th.

The public is welcome. A variety of Food Trucks will be there to offer a variety of your favorite lunch options for purchase.  Prizes and t-shirts will be handed out to those donating blood.


June 5th -It Takes A Community: Keeping Our Elders Safe Symposium

Location: Win River Resort & Casino Time: 8 am – 4pm

Registration is REQUIRED-Limited Seating

Register/Purchase: Click Here

Expert Speakers / Resources Exhibits / Panel of Expert Q & A

Learn what variables create elder abuse risk. Examine the growing crisis of elder financial abuse and how to identify the red flags indicating potential abuse. See how you can help combat abuse and help   at-risk seniors stay safe and well. Also learn how to help our elders be prepared for emergencies and disaster planning. Discover resources and options for elder wellness and safety in our community.        



  1. Professional Track (Attorney, Law Enforcement, Social Workers): Cost $40 -certificate of attendance included: Registration Brochure: click Here to Download
  2. Community Member Track: FREE to community families, loved ones and seniors- seating limited to 200-Click Here to download the flyer

For more information: Click Here


 June 15th from 5:30-8:30 pm –Light the Bridge Purple event : Join us to light the Sundial Bridge purple! The event includes a 3 live broadcast by Q97.3,  KSHA & 105.3 , resource booths,  Cash Prize Treasure Hunt, (to purchase ticket for the treasure hunt see below) food, music, children activities and other entertainment. The event is free to the public and wheelchairs will be available transport your elderly loved one across the bridge to the event.  Wheelchairs have been generously provided by Everything Medical to ensure our older adults are able to join in the festivities.


June 15th 5:30-8:30 pM  Teasure Hunt at the Sundial Bridge:                  Join us at the Light It Up Purple Event and search the event area for clues to reach the treasure. Each clue will educate you on the how to prevent elder abuse and will lead you to the next clue.  Every participant will get a prize at the completion of the hunt and will get a ticket to be entered into the Treasure Chest Grand Prize Drawing. The Grand Prize Drawing will be a treasure box filled with $500 Cash and other prizes. The first 20 participants to reach the treasure destination will also get an additional bonus drawing ticket. You can purchase your tickets:

  • It Takes A Community: Keeping Our Elders Safe Sypmposium
  • Blood Drive, June 11th
  • At the Light it Up Purple Event

Elder abuse is a significant public health problem. Each year, hundreds of thousands of adults over the age of 60 are abused, neglected, or financially exploited. Elder abuse, including neglect and exploitation, is experienced by 1 out of every 10 people, ages 60 and older, who live at home. This statistic is likely an underestimate because many victims are unable or afraid to disclose or report the violence.

Shiningcare’s Gatekeeper Program: Working to Prevent Elder Abuse

Gatekeeper Program educates businesses and organizations who have regular contact with older adult customers to notice and identify seniors who are potentially at risk.

A major component of the training includes abuse and fraud prevention.


These trained Gatekeepers then connect at-risk elders to the necessary for safety health and the highest level of independence. A large component of the training as well as the support services to the elder provides financial abuse prevention measures.

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