Events and News


Welcome to our home page for our upcoming events.  Below you will find our upcoming educational workshops, symposiums and our fundraising events. If you have any questions or need assistance registering for an event please feel free to contact our office at 530-232-5543.


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Join Us June For Elder Abuse Awareness and Prevention Events

There are nearly 6 million cases of elder abuse every year. That’s approximately one case every five seconds. California continues to be the state with the greatest number of elder abuse cases in the U.S., by more than 30% gap.

Common maltreatments occurring in persons age 60+ are Physical & Mental Abuse, Sexual Abuse, Neglect/Self-Neglect, Abandonment & Financial Abuse.

Purple City – Elder Safety & Abuse Prevention Campaign:
Overall Safety, Health & Wellness for Elders, Disabled Adults, & Loved Ones in a Purple City
The Purple City Alliance of Redding Initiative leads the community in promoting the overall health and wellness of elders, disabled adults, as well as their caregiver loved ones.  The Purple City Alliance will make our community dementia friendly, as we help at-risk elders, feel safe and cared for in our city. The campaign also brings awareness and equips our community to help prevent elder abuse, neglect and exploitation.


June 3rd-17th  Food Drive for Seniors at Multiple Locations-Click to see Locations

June 4th 12:00 PM FREE Stay Safe-Age Well Lunch & Learn at Redding City Hall

Click Here to Download Flier

Click Here to Register

June 10th 8:30 AM Purple Flag Planting at Redding City Hall

June 11th 8:30 AM Purple Flag Planting-North St & E. Center St, Anderson

June 14th-21st PAINT THE TOWN PURPLE – Decorate & Wear Purple

June 14th 10:00 AM Elder Abuse Awareness Reception at Oakmont of Redding

June 15th 6:30-8:30 PM  Bridge to Bridge Walk for Senior Safety

June 15th 6:00 – 10:00 PM Purple City Festival at the Sundial Bridge

June 15th 9:00 – 9:15 PM Sundial Bridge Lighting Ceremony

June 19th 8:00 AM -12:00 PM Senior Safety Expo at Orchard Nutrition

Join us in one of these ways:




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Register Your Team and Join ShiningCare for the Bridge to Bridge: Walk for Senior Safety


From the Diestelhorst Bridge to the Sundial Bridge.

Start anytime between 6:30 – 7:30 to finish by 8:30pm.

Stroll the cool Sacramento River Trail at your leisure.

Get refreshments and fun surprises along the way!

  • Individual Entry Donation: $40
  • Team of 4 Entry Donation: $140
  • Team of 5+ Entry Donation:
  • $35 for Each 5+ Team Walker

Click Here to Register Your Team

Click Download Event Flier


Participants Receive:

  • Participants get a Purple City t-shirt or tank top to wear on the walk,
  • plus tickets for a free slice of pizza or an icy treat at the finish!
  • Trophies and prizes will be awarded to the team that has the best Purple City Festival Spirit for the walk.

Enjoy the Purple City Festival at the Finish Line!

Get Complementary Goodtimes Pizza or Kona Ice

Play Games for Chances to Win Prizes!

Join in the Bridge Lighting Ceremony at 9:00 pm ( award announcements as well)

Proceeds benefit at-risk elderly by providing free services.  If you are interested in how to get involved with ShiningCare or would like to become a monthly donor: CLICK HERE


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June 4th ShiningCare's Lunch and Learn: Staying Safe, Living Well

June 4, 2024 from Noon to 1 pm
City of Redding- Held in the Community Room
Join ShiningCare’s Lunch & Learn: Staying Safe, Living Well event! Join us on for an informative session on staying safe and living well.
Our event will take place at Redding City Hall-Community Room at 777 Cypress Ave, where you can enjoy a lite lunch while learning valuable tips for maintaining your well-being. Don’t miss out on this opportunity to enhance your health and safety knowledge. See you there!


  • Khae Saelee, Elder Abuse Investigator for Redding Police Department:


  • Don Epperson, Adult Protective Services Supervisor:


  • Joanne McCarley, Executive Director & Founder, ShiningCare


  • Useful Topics, Q & A Session, & Resource Exhibits!


Thank you to Redding Police Department

for sponsoring the Lunch & Learn Venue!


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