Elder Abuse Prevention


Elder and dependent adult abuse is a serious problem in our community. In 2019, Shasta County Adult Protective Services received 2,489 allegations of abuse including 427 allegations for psychological/mental abuse, 827 financial abuse and 483 for self neglect.  Financial abuse cases have increase 63% over the last year.

June is Elder and Dependent Adult Abuse Awareness Month. To raise awareness of the signs of abuse, ShiningCare, Shasta County HHSA, Shasta County District Attorney’s Office, Redding Police Department and PSA2: Area Agency on Aging have come together to form  Elder Abuse Prevention Committee.  The EAPC has collaborated to produce a week of events that will be both fun and informative for everyone during the month of June each year.

Events include:

  • Purple City Family Festival June 10th 6-9 pm. We also have our annual treasure hunt with $5 entry. Winners receive $250 cash and at 9 pm the bridge is lit up purple in awareness of Elder Abuse Awareness. .
  • Lunch & Learn-
  • Resource Fair during the week day
  • Food Drive-All food is donated to the local Meals on Wheels
  • Blood Drive

See you June 2023

The following six types of maltreatment occur among persons over the age of 60.

  • Physical Abuse
  • Sexual Abuse
  • Mental Abuse
  • Neglect/Self neglect
  • Abandonment
  • Financial Abuse

Download “Don’t Miss the Signs” Flyer providing further details on the six

Contact Us

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Shiningcare’s Gatekeeper Program: Working to Prevent Elder Abuse

ShiningCare equips community members to be Gatekeepers who recognize when a senior is potentially at risk, including risk of abuse and fraud. Anyone willing to be a Gatekeeper can receive free training in order to connect an at-risk senior to ShiningCare’s free services for aging well. Visit our website for more helpful information: www.shiningcare.org or call (530)232-5543 for free consultation.

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The generosity of your gift will help provide top quality services to families of all income levels by offering free information and referrals, comprehensive needs assessments, care planning and numerous low cost aging life care services for safety and quality of life in our community.

Your donation to ShiningCare will be impactful and is much appreciated. God bless you and thank you so very much!

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