Purple City Alliance of Redding



The Purple City Alliance of Redding is a group of individuals, businesses, organizations and eldercare providers who care about the overall safety, health and wellness of elders, disabled adults, as well as their caregivers.

United in purpose we strive to make a positive impact for a thriving community.

Within the course of everyday life and business, Alliance members act as Gatekeepers who are committed to being:

  • honoring and caring to our community’s elders, disabled adults and their family caregivers
  • aware and watchful for signs of risk to safety and well-being, including abuse, neglect or fraud
  • kind and helpful to those with signs of dementia and/or risk, connecting them to needed support and assistance

There is no cost and the brief training is simple to equip you to make a positive impact!

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Benefits of Purple City Alliance

Purple City Alliance of Redding will benefit our community in the following ways:

  • Showcases the heart of our culture as a friendly, welcoming, caring and civic minded community.
  • Highlights how we are a safe city and counters the negative image related to crime statistics and negative rumors.
  • Helps businesses gain and retain customers, with good PR and their customers feeling welcomed as they continue as regular patrons.
  • Assists employees, as the training not only is useful for customers, but also personally with their own loved ones.

ShiningCare, in partnership with other alliance professionals, will provide no cost dementia education and training resources to enable community members, businesses and organizations to become more dementia friendly and equipped to help those at-risk. The Purple City Alliance will work together to empower community members to be Gatekeepers, helping at-risk elders, disabled adults and those who are dealing with the stigma and challenges caused by dementia and other conditions.

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How to Become a Member of Purple City Alliance

To become a member:

  1. Download the application below: Choose to either fill it out on line using the “electronic” application or choose the “printable” application and mail it to us.
  2. Fill out the Purple City Alliance of Redding application.
  3. Schedule your Gatekeeper
  4. Email or mail your application:
    • Email-Use electronic form-Once filled out, download the completed form and attach to your email to: cnelson@shiningcare.org
    • Mail: ShiningCare, 1551 E. Cypress Ave Suite B, Redding CA 96002
  5. Schedule your Gatekeeper Training with ShiningCare
    1. Call to schedule: 530-232-5543
    2. Email Colleen: cnelson@shiningcare.org
  6. After the above is completed will add you to the Purple City Alliance of Redding page on ShiningCare’s website
    • We will deliver you PCA certificate and window decal

Click Here for Electronic Application

Click Here for Printable Application

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Purple City Alliance of Redding Member Listing

Below you find the different businesses who have become alliance members who are making a positive impact for a thriving community.

Distinguished Originated Members:

  1. Professional Exterminators
  2. Shasta County District Attorney’s Office
  3. Redding Chamber of Commerce
  4. Glenda Grant Inc.-Waterman Real Estate
  5. Taylor Motors
  6. Redding Rancheria
  7. Farmers Insurance-Kathryn Maier
  8. My Umbrella Marketing
  9. Legal Shield-Sarah Wallace
  10. Strive For Epic-Sarah Wallace & Bailey Wallace
  11. Marianne’s Senior Placement Services
  12. Disability Action Center
  13. Diversability Advocacy Network (DAN)
  14. Passages Caregiver Resource Center
  15. Marquis Shasta Post-Acute Rehab
  16. Oakmont of Redding
  17. Sierra Oaks Assisted Living & Memory Care
  18. Oakdale Heights Assisted Living
  19. Hill Country Health & Wellness Center
  20. Damburger
  21. Home Helpers of Redding
  22. Waiive Web Design
  23. Heather Saiki Health Insurance Services
  24. King Law Office-Estate Planning
  25. Shasta Historical Society
  26. RE & ME NorthState-L. Frank
  27. Healthwise Chiropractic-Dr. Maria Salas D.C.
  28. The Flag Center
  29. Home Care For The 21st Century
  30. Willow Springs Alzheimer’s Special Care Center
  31. M.C. Hunter Photography – Melinda Hunter
  32. Tehama Floral Company 
  33. Heritage Coffeehouse
  34. Realtor Lori Mylander
  35. Aflac – Northstate Office – Joshua Littlefield
  36. Timio’s Title – Amanda DeOcampo
  37. Simply Rooted – Lilla Taylor
  38. Capturing The Essence Salt Cave
  39. Change Home Mortgage – Gretchen Libengood
  40. Edward Jones – Lacey Ballestrasse
  41. Guild Mortgage – Bruce Preston
  42. Balanced Health by Ereka
  43. Grind Fire Defense
  44. Cornerstone Community Bank
  45. Heather Bleu Photography
  46. Curves
  47. Lott Law Offices
  48. Willow Springs Alzheimer’s Special Care Center
  49. One Safe Place
  50. UpState Hearing Instruments
  51. Win River Casino & Resort
  52. California Accessible Transportation
  53. Pathways to Hope
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